Usain Bolt To The Rescue

Epson continues its partnership with legendary sprinter, Usain Bolt, with the launch of a new integrated campaign created by McCann Birmingham and produced by Citizen Films. Instead of focusing on Bolt’s speed, the creative shows the athlete with a chilled-out attitude in his post-racing life alongside Epson’s innovative bottle refill printer system. He’s no longer the fastest man on earth, he’s the most chilled out, and he’s on hand to smooth out any printing problems with the help of Epson. From homework to boarding passes, Bolt saves the day as he unexpectedly slides into homes with an Epson printer, showing users how to ‘just fill and chill’.Running on TV, social and digital, the new campaign ran throughout the UK, Italy, Germany, Poland and South Africa. The campaign was developed in close partnership with Epson and Citizen Films. Maria Eagling, Marketing Director at Epson said: “We’re all used to seeing Usain speeding around, but this campaign shows a chilled and humorous side to the retired sprinter. Home printing isn’t just about speed, it’s about reliability and Usain is the ideal partner to demonstrate how customers can print what they need, when they need it.”
Usain Bolt To The Rescue2023-03-26T18:30:00+01:00

Epson continues its partnership with legendary sprinter, Usain Bolt.


Production Company – Citizen Films
Agency: McCann Birmingham
Director – Rollo Hollins
Executive Producer – Gretchen Shoring
Casting Director & Production Manager – Kelly Ford
Producer – Tess Gomm
Director of Photography – Tim Fok
Art Director – Kelly Sinclair
Colourist – Jax Harney
Special Effects – Machine Shop
Visual Effects – We Are Covert
Editor – Joe Walton @ Whitehouse Post Production
Socials Editor – Ryan Howes
Online Editor – Colin J Smith
Music Composer – James Wilson @ Builders Tea
Sound Design – Platform Post